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“Clarins and the Generation S” in Sandra’s Closet

By Sandra Bauknecht on January 12, 2020

Last month, I attended the CLARINS press conference at 1904 Designed by Lagondaa new restaurant in Zurich that combines design with Haute Cuisine. In the lounge area, that is open already in the morning for business meetings or to just have a coffee, a red wall catches your eye. The perfect backdrop for CLARINS that are famous for the red thread in their logo.

Among several novelties one seems really outstanding to me. While everyone is thinking about Millenials or Generation Z, CLARINS is working on the Silver Generation, people that are now 60 years or older. The reason is actually pretty obvious. It’s a fast growing population, with 775 M in 2015, 1.2 B in 2030 and a predicted 1.6 B in 2050.


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